Callicarpa bod. Profusion 20 Litre 125/150cm

Callicarpa bodinieri ‘Profusion’ – The Beautyberry in Full Glory

Callicarpa bodinieri ‘Profusion’ is one of the most striking shrubs for late-season colour, celebrated for its jewel-like clusters of bright violet berries that shine long after the leaves have fallen. In summer, delicate pink-lilac flowers appear, attracting pollinators before giving way to the berries that make this plant so unforgettable.

From mid to late autumn, the berries ripen into vivid purple orbs, packed densely along bare stems for a dramatic display. They hold their colour well into winter, providing a unique splash of brightness on dull days and a valuable food source for birds. The foliage, too, has seasonal appeal – emerging bronze in spring, maturing to rich green in summer, and often turning golden before dropping.

‘Profusion’ is a hardy, easy-care shrub that thrives in most well-drained soils and enjoys a sunny or lightly shaded spot. Its upright habit makes it ideal for the middle or back of a border, where it can mingle with other shrubs and perennials for a naturalistic look. Planted in groups, the berry display is even more spectacular.

Why Choose Callicarpa bodinieri ‘Profusion’?

• Unmatched Autumn Colour – Dense clusters of vivid purple berries.

• Seasonal Foliage – Bronze spring leaves, summer green, golden autumn.

• Wildlife-Friendly – Nectar for pollinators, berries for birds.

• Low Maintenance – Hardy and adaptable to most garden soils.

Planting & Care Guide

Position: Full sun or light shade for best berry production.

Soil: Well-drained, moderately fertile soil.

Watering: Water regularly in the first year; drought-tolerant once established.

Feeding: Light feed in spring to encourage flowering and berry set.

Pruning: Prune lightly in late winter or early spring to shape and remove old wood.

Design & Planting Ideas

• Plant in drifts or groups for maximum berry impact.

• Combine with evergreens to make the berries stand out.

• Pair with late-flowering perennials like asters for seasonal harmony.

• Use as a winter interest feature in mixed borders.