Callicarpa bodinieri ‘Profusion’ – The Beautyberry in Full Glory
Callicarpa bodinieri ‘Profusion’ is one of the most striking shrubs for late-season colour, celebrated for its jewel-like clusters of bright violet berries that shine long after the leaves have fallen. In summer, delicate pink-lilac flowers appear, attracting pollinators before giving way to the berries that make this plant so unforgettable.
From mid to late autumn, the berries ripen into vivid purple orbs, packed densely along bare stems for a dramatic display. They hold their colour well into winter, providing a unique splash of brightness on dull days and a valuable food source for birds. The foliage, too, has seasonal appeal – emerging bronze in spring, maturing to rich green in summer, and often turning golden before dropping.
‘Profusion’ is a hardy, easy-care shrub that thrives in most well-drained soils and enjoys a sunny or lightly shaded spot. Its upright habit makes it ideal for the middle or back of a border, where it can mingle with other shrubs and perennials for a naturalistic look. Planted in groups, the berry display is even more spectacular.
Why Choose Callicarpa bodinieri ‘Profusion’?
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Unmatched Autumn Colour – Dense clusters of vivid purple berries.
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Seasonal Foliage – Bronze spring leaves, summer green, golden autumn.
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Wildlife-Friendly – Nectar for pollinators, berries for birds.
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Low Maintenance – Hardy and adaptable to most garden soils.
Planting & Care Guide
Position: Full sun or light shade for best berry production.
Soil: Well-drained, moderately fertile soil.
Watering: Water regularly in the first year; drought-tolerant once established.
Feeding: Light feed in spring to encourage flowering and berry set.
Pruning: Prune lightly in late winter or early spring to shape and remove old wood.
Design & Planting Ideas
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Plant in drifts or groups for maximum berry impact.
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Combine with evergreens to make the berries stand out.
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Pair with late-flowering perennials like asters for seasonal harmony.
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Use as a winter interest feature in mixed borders.
Does the height include the pot?
No, we measure from the top of the pot to the tip of the plant except for some of the instant planted screens, in this case it will be stated in the description
How long does delivery take?
Most orders are delivered in just a few days, Smaller items are often sent with Parcelforce on a next day service, Larger items should allow up to 10 days due to the size of the items they often have to be sent on our own transport.
Where will you leave my plants?
We will leave your order at the front of your property, Parcelforce may
leave your items in a safe place if you let us know, Pallet couriers
will require a flat hard surface to deliver to, no gravel or soil, a
driveway or parking spot would be best. Most importantly Deliveries by
pallet courier will require access for a large truck (bin lorry sized)
to get near the delivery point. Deliveries sent on our own transport may come in a small van or larger truck.
