Callicarpa bodinieri ‘Profusion’ – The Beautyberry in Full Glory

Callicarpa bodinieri ‘Profusion’ is one of the most striking shrubs for late-season colour, celebrated for its jewel-like clusters of bright violet berries that shine long after the leaves have fallen. In summer, delicate pink-lilac flowers appear, attracting pollinators before giving way to the berries that make this plant so unforgettable.

From mid to late autumn, the berries ripen into vivid purple orbs, packed densely along bare stems for a dramatic display. They hold their colour well into winter, providing a unique splash of brightness on dull days and a valuable food source for birds. The foliage, too, has seasonal appeal – emerging bronze in spring, maturing to rich green in summer, and often turning golden before dropping.

‘Profusion’ is a hardy, easy-care shrub that thrives in most well-drained soils and enjoys a sunny or lightly shaded spot. Its upright habit makes it ideal for the middle or back of a border, where it can mingle with other shrubs and perennials for a naturalistic look. Planted in groups, the berry display is even more spectacular.

Why Choose Callicarpa bodinieri ‘Profusion’?

• Unmatched Autumn Colour – Dense clusters of vivid purple berries.

• Seasonal Foliage – Bronze spring leaves, summer green, golden autumn.

• Wildlife-Friendly – Nectar for pollinators, berries for birds.

• Low Maintenance – Hardy and adaptable to most garden soils.

Planting & Care Guide

Position: Full sun or light shade for best berry production.

Soil: Well-drained, moderately fertile soil.

Watering: Water regularly in the first year; drought-tolerant once established.

Feeding: Light feed in spring to encourage flowering and berry set.

Pruning: Prune lightly in late winter or early spring to shape and remove old wood.

Design & Planting Ideas

• Plant in drifts or groups for maximum berry impact.

• Combine with evergreens to make the berries stand out.

• Pair with late-flowering perennials like asters for seasonal harmony.

• Use as a winter interest feature in mixed borders.

Guide to Planting Field-Grown Root Balled Plants

Pros:

1. Established Roots: Typically stronger, established roots ensure better initial growth.
2. Immediate Impact: Larger plants provide instant structure and aesthetics.

Cons:

1. Heavy and Bulky: Can be difficult to transport and plant due to size and weight.
2. Seasonal Availability: Generally available only in the dormant season (autumn to early spring).

Preparation for Planting:

1. Unwrap Carefully: Remove any packaging material, but leave the burlap or wire basket on.
2. Keep plants moist: Plants should be kept moist until the time of planting.

Planting Process:

1. Dig a Hole: Make a hole twice the width of the root ball and the same depth.
2. Position Plant: Place the root ball in the hole, ensuring the top is level with the ground surface.
3. Do Not Remove Root Sack: Leave the burlap or wire basket around the root ball. It is bio degradable and will rot away naturally.
4. Backfill: Fill the hole with soil, firming gently around the roots to eliminate air pockets.
5. Water: Water deeply after planting to settle the soil and avoid wilting.

Possibility of Losses:

• Initial Shock: Some plants may suffer transplant shock, leading to potential losses.
• Mitigation: Proper care and consistent watering during the establishment phase can minimise this risk.

Main Causes of Failure:

1. Improper Planting Depth: Planting too deep or too shallow can stress the roots.
2. Poor Soil Conditions: Compacted or poorly drained soil can hinder root growth.
3. Insufficient Watering: Both under-watering and over-watering can lead to plant stress and failure. Strong wind can dry leafy pants.
4. Pest and Disease: Lack of protection and monitoring can result in damage from pests and diseases.

Tips for Success:

1. Stake Larger Plants: Support with stakes to prevent wind damage.
2. Mulch: Apply a layer of mulch around the base to retain moisture and regulate temperature.
3. Regular Monitoring: Check for signs of stress, pests, and disease, and address them promptly.

By following these guidelines and providing consistent aftercare, you can successfully plant and establish field-grown root balled plants in your garden.

Use this text to share information about your product.

Does the height include the pot?

No, we measure from the top of the pot to the tip of the plant except for some of the instant planted screens, in this case it will be stated in the description

How long does delivery take?

Most orders are delivered in just a few days, Smaller items are often sent with Parcelforce on a next day service, Larger items should allow up to 10 days due to the size of the items they often have to be sent on our own transport.

Where will you leave my plants?

We will leave your order at the front of your property, Parcelforce may
leave your items in a safe place if you let us know, Pallet couriers
will require a flat hard surface to deliver to, no gravel or soil, a
driveway or parking spot would be best. Most importantly Deliveries by
pallet courier will require access for a large truck (bin lorry sized)
to get near the delivery point. Deliveries sent on our own transport may come in a small van or larger truck.