{"product_id":"rhododendron-hybrid-nova-zembla-40-litre-pot-80-90cm-wide","title":"Rhododendron Hybrid Nova Zembla 40 Litre Pot 80-90cm Wide","description":"\u003ch2\u003e\u003cstrong\u003eRhododendron 'Nova Zembla' – Classic Red Hardy Rhododendron\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003eRhododendron 'Nova Zembla'\u003c\/em\u003e is a tried-and-trusted evergreen shrub, widely regarded as one of the most reliable and hardiest rhododendrons available. It produces magnificent trusses of rich red, funnel-shaped flowers in late spring, each bloom marked with a subtle dark blotch at the throat. With bold, deep green foliage that remains attractive throughout the year and an impressively robust constitution, 'Nova Zembla' is a classic choice for gardeners seeking a dependable, showy specimen that truly earns its place in the landscape.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003e\u003cstrong\u003eSeasonal Highlights\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eSpring\u003c\/strong\u003e: Spectacular large trusses of deep rose-red blooms appear in May, creating a bold and dramatic display.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eSummer\u003c\/strong\u003e: Large, glossy dark green leaves provide strong evergreen structure and lush garden presence.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eAutumn\u003c\/strong\u003e: Foliage remains fresh and handsome, maintaining the shrub's year-round appeal.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eWinter\u003c\/strong\u003e: Evergreen leaves hold their colour well, offering reliable structure through the colder months.\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eVivid red spring flowers\u003c\/strong\u003e – Large, showy trusses of rich rose-red blooms with a dark central blotch.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eEvergreen\u003c\/strong\u003e – Bold, glossy dark green foliage for year-round interest and structure.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eExceptional hardiness\u003c\/strong\u003e – One of the most cold-tolerant rhododendrons, performing reliably even in exposed positions.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eVigorous, upright habit\u003c\/strong\u003e – Develops into a substantial, well-rounded shrub over time.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eLow maintenance\u003c\/strong\u003e – Long-lived and easy to grow in suitable conditions.\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eBorders and shrubberies\u003c\/strong\u003e – Makes a bold, eye-catching specimen or backbone planting in mixed beds.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eWoodland gardens\u003c\/strong\u003e – Thrives in dappled shade beneath trees, fitting naturally into informal plantings.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eExposed or challenging sites\u003c\/strong\u003e – Outstanding hardiness makes it suitable where other rhododendrons may struggle.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eScreening and structure\u003c\/strong\u003e – Dense evergreen growth provides excellent year-round screening and garden structure.\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003e\u003cstrong\u003eGrowing Tips\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eSun\/Position\u003c\/strong\u003e: Best in partial shade or dappled light; tolerates more sun than many rhododendrons but appreciates shelter from harsh midday sun and drying winds.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eSoil\u003c\/strong\u003e: Requires moist, well-drained, humus-rich acidic soil (pH 4.5–6.0). Avoid alkaline or waterlogged conditions.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eHardiness\u003c\/strong\u003e: Fully hardy and exceptionally cold-tolerant, performing well across all regions of the UK.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eWatering\u003c\/strong\u003e: Water regularly, especially during dry spells, using rainwater where possible in hard water areas.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Deadhead spent flower trusses after blooming to encourage stronger flowering the following year. Mulch annually with ericaceous compost or composted bark to retain moisture, suppress weeds, and maintain soil acidity. Pruning is rarely necessary but can be carried out after flowering if shaping is required.\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003e\u003cstrong\u003eLooks Great With\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eOther rhododendrons\u003c\/strong\u003e – Combine with white, purple, or pink-flowering varieties for a striking multi-toned spring display.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eAzaleas\u003c\/strong\u003e – Complement with deciduous or evergreen azaleas to extend the flowering season.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003ePieris japonica\u003c\/strong\u003e – Pairs beautifully, offering contrasting foliage colour and delicate spring flowers.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eJapanese maples\u003c\/strong\u003e – The fiery autumn foliage of acers provides stunning seasonal contrast.\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eFerns and hostas\u003c\/strong\u003e – Add lush, textural ground-level interest in shaded planting schemes.\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cem\u003eRhododendron 'Nova Zembla'\u003c\/em\u003e is a classic, exceptionally hardy evergreen shrub delivering bold red spring flowers and handsome year-round foliage. Reliable, long-lived, and easy to grow in acidic soil, it is an outstanding choice for borders, woodland gardens, and any landscape\u003c\/p\u003e","brand":"Grasslands Nursery","offers":[{"title":"Default Title","offer_id":56990188405062,"sku":"172936","price":246.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/7948\/8326\/files\/Rhododendron-Hybrid-Nova-Zembla-40-Litre-Pot-80-90cm-Wide_172936_2026-07-29.jpg?v=1785312224","url":"https:\/\/www.grasslands.co.uk\/products\/rhododendron-hybrid-nova-zembla-40-litre-pot-80-90cm-wide","provider":"Grasslands Nursery","version":"1.0","type":"link"}