{"product_id":"callicarpa-bod-magical-deep-purple-giant-20-litre-100-125cm-september-delivery","title":"Callicarpa bod. Magical Deep Purple Giant 20 Litre 100\/125cm September Delivery","description":"\u003ch2\u003e\u003cstrong\u003eCallicarpa bodinieri 'Magical Deep Purple Giant' – A Beautyberry of Spectacular Scale and Colour\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eCallicarpa bodinieri 'Magical Deep Purple Giant'\u003c\/strong\u003e is a bold, large-growing form of the beloved Beautyberry that takes everything you admire about the genus and turns up the scale. Where standard varieties impress, this selection commands attention – producing an extraordinary abundance of deep, richly pigmented purple berries clustered densely along arching stems, creating one of the most dramatic autumn displays of any deciduous shrub in cultivation.\u003c\/p\u003e\n\n\u003cp\u003eThrough summer, soft pink-lilac flowers stud the branches in quiet, understated clusters, drawing in bees and other pollinators before the main event begins. As the season shifts into autumn, the berries swell and deepen into intense violet-purple, packed so thickly along the stems that the branches seem almost to glow. The sheer volume of fruit on 'Magical Deep Purple Giant' is remarkable, and the berries hold well into winter once the foliage has dropped, leaving bare stems laden with jewel-like clusters against the cold sky.\u003c\/p\u003e\n\n\u003cp\u003eThe leaves, too, contribute to the seasonal story – fresh green through spring and summer, then warming to soft golden tones before falling to reveal the full splendour of the fruiting stems. Vigorous, reliable and fully hardy, this is an outstanding choice for gardeners who want maximum impact from their late-season planting.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy Choose Callicarpa bodinieri 'Magical Deep Purple Giant'?\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eExceptional Berry Volume\u003c\/strong\u003e – Produces an outstanding quantity of large, densely packed deep purple berry clusters.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eRich, Deep Colour\u003c\/strong\u003e – Berries of an intense violet-purple hue with real depth and jewel-like brilliance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eExtended Season of Interest\u003c\/strong\u003e – Spring foliage, summer flowers, golden autumn leaves and spectacular winter stems.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eWildlife Value\u003c\/strong\u003e – Summer flowers attract pollinators; persistent winter berries provide food for birds.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eBold Garden Presence\u003c\/strong\u003e – Larger and more vigorous than standard Beautyberry varieties, ideal where scale and impact are desired.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eReliable and Hardy\u003c\/strong\u003e – Fully hardy throughout the UK and straightforward to maintain.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eGrowing Conditions\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003ePosition:\u003c\/strong\u003e Plant in full sun or light partial shade. A sunny, open position will deliver the most prolific berry set and the deepest, most vivid colouring. In shadier spots the plant will still perform, though berry production may be somewhat reduced.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSoil:\u003c\/strong\u003e Thrives in well-drained, moderately fertile soil. Tolerant of a range of soil types including loam and lighter clays, provided drainage is good. A slightly acidic to neutral pH suits it best, though it will adapt to mildly alkaline conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHardiness:\u003c\/strong\u003e Fully hardy across the UK and capable of tolerating cold winters once well established. Young plants benefit from a sheltered position in the first season after planting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlanting tip:\u003c\/strong\u003e For the finest berry display, plant in groups of two or more – cross-pollination between neighbouring plants significantly increases the density and reliability of fruit set. Given the vigour of this variety, allow generous spacing to accommodate its eventual spread.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eCare\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eWatering:\u003c\/strong\u003e Water consistently through the first growing season to help establish a strong, deep root system. Once settled, 'Magical Deep Purple Giant' becomes reasonably drought-tolerant, though it will appreciate a thorough soaking during extended dry periods in summer, particularly while the berries are developing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeeding:\u003c\/strong\u003e Apply a balanced general-purpose fertiliser in early spring as growth begins. This supports vigorous new shoot production and encourages generous flowering and heavy fruiting later in the year.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePruning:\u003c\/strong\u003e Prune in late winter or early spring before new growth emerges. Cut stems back by around one third to one half to encourage the production of strong new wood, which carries the best berry clusters. Remove any dead, damaged or overcrowded stems at the same time to keep the plant open and well-shaped. Avoid pruning in autumn – the fruiting stems are the plant's star attraction and should be left to perform through winter.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMulching:\u003c\/strong\u003e Apply a generous layer of organic mulch around the base each spring to conserve moisture, suppress weeds and gradually enrich the soil. Keep mulch clear of the main stems to avoid the risk of rot.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eDesign \u0026amp; Planting Ideas\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eUse as a \u003cstrong\u003ebold focal point\u003c\/strong\u003e in a large mixed border, where its scale and berry abundance can be fully appreciated from a distance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003ePlant in \u003cstrong\u003egroups of two or three\u003c\/strong\u003e to maximise cross-pollination and create a sweeping late-season display of deep purple.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eContrast the richly coloured berries against \u003cstrong\u003esilver or grey-foliaged shrubs\u003c\/strong\u003e such as Eleagnus, Artemisia or Lavender for striking visual drama.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eCombine with late-season perennials such as \u003cstrong\u003easters, sedums, heleniums or rudbeckias\u003c\/strong\u003e for a richly layered autumnal planting scheme.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003ePair with \u003cstrong\u003eornamental grasses\u003c\/strong\u003e like Miscanthus, Pennisetum or Calamagrostis to add movement and textural contrast when the berries are at their most vivid.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eInclude in a \u003cstrong\u003ewildlife garden\u003c\/strong\u003e alongside other berry-bearing shrubs such as Pyracantha, Ilex and\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grasslands Nursery","offers":[{"title":"Default Title","offer_id":57101886456134,"sku":"173010","price":126.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.grasslands.co.uk\/products\/callicarpa-bod-magical-deep-purple-giant-20-litre-100-125cm-september-delivery","provider":"Grasslands Nursery","version":"1.0","type":"link"}